5. Suppose the three
most favorite kinds of food ordered at local McDonald’s stores were
Big Mac, French Fries, and Chicken McNuggets. To focus on those 3
kinds of food, all the customers who ordered any single selections
or combinations of the three selections were called the MFM segment.
A staff with an MBA degree was called to do an analysis. She
reported to the COO, “Based on our internal records, 43.6% of our
MFM customers ordered Big Mac, 52% bought French Fries, and 30% ate
Chicken McNuggets.” Proudly she continued, “My analysis shows that 1
out of 10 MFM customers ordered Big Mac and French Fries, 15.6%
ordered Chicken McNuggets and French Fries. And, surprisingly, none
had Big Mac and Chicken McNuggets together,” The COO then asked a
question, “What is the percentage of MFM customers who ordered
either French Fries or Chicken McNugget alone?” A correct answer by
the staff should be________%(17%)
大麥克(Big Mac) 薯條(French Fries ) 麥克雞塊(McNuggets)
MFM segment: 無論單點或點以上的組合的客戶,稱之為"MFM segment" 針對"MFM segment"客戶研究
P(大麥克)=0.436 P(薯條)=0.52 P(雞塊)=0.3
My analysis shows that 1
out of 10 MFM customers ordered Big Mac and French Fries, 15.6%
ordered Chicken McNuggets and French Fries. And, surprisingly, none
had Big Mac and Chicken McNuggets together P(大麥克∩薯條)=0.1 P(雞塊∩薯條)=0.156 P(大麥克∩雞塊)= 0
What is the percentage of MFM customers who ordered either French Fries or Chicken McNugget alone?” A correct answer by the staff should be________% P(單點薯條)= 0.52 - 0.156 - 0.1 = 0.264 P(單點雞塊)= 0.3 - 0.156 = 0.144 P(單點薯條U單點雞塊)=0.264 + 0.144 = 0.408 = 40.8% |